a quiet counter is a meal-planning app home cooks use every week. Every campaign is measured from the app's own event stream: how many people cooked a creator's recipe featuring your product, added its ingredients to a real grocery list, and came back to cook it again. Behavioural signal a social feed cannot report, across a directory of application-vetted food creators.
| Ingredient | Cooked | List adds |
|---|---|---|
| Tahini | 486 | 612 |
| Chickpeas | 312 | 420 |
Influencer marketing usually sells reach: views, likes, a saved story. You cannot tell whether anyone acted on it, and the numbers that prove it come from the creator's own screenshots. a quiet counter measures the outcome a food brand actually cares about: a cook. Because the recipe lives inside a planner people open every week, every figure comes from the app's own event stream, not creator-supplied images.
For every deal you can see how many people saved the recipe, added your product's ingredients to a real grocery list, cooked the dish, and came back to cook it again, broken down per ingredient and scoped to each campaign. Engagement measured by cooking is structurally hard to fake: a grocery add or a repeat cook is not something you can bot the way you can a like.
Running a creator campaign yourself means spreadsheets, DM threads, and trusting screenshots for proof. Here you brief a shortlist, negotiate in a deal room, approve the content, and read verified metrics in the same dashboard. You pay the creator's rate plus a flat 15% platform fee, only when a campaign runs: no subscriptions, no retainers, no minimums. Escrow is being built so campaign funds are held until a creator delivers; until it launches, we manage payment on every campaign personally.
Measurement and workflow built for food campaigns, not generic social: verified outcomes first, the tools to run the engagement around them.
For every campaign and creator: recipe saves, grocery-list adds, cooks, repeat cooks over time, and deep-link clicks. Each figure comes from the app's own event stream, not a creator's screenshot, so you compare creators on what people actually did.
Add your product to the recipe database as you intend it: your name, your pack size, your details. Every recipe a creator builds with it reports ingredient-level cook and grocery metrics, scoped to that deal, so you see exactly which product drove the result.
Browse the vetted creator directory, send a brief, negotiate in a deal room, and track deliverables and live metrics in the same place. Drill from all your campaigns, to a single campaign, to a single creator's performance. No spreadsheets, no scattered DMs.
You pay the creator's rate plus a flat 15% platform fee, charged only when a campaign runs. No subscriptions, no retainers, no minimums, and the fee is added on top of the creator's rate, never deducted from it.
Every creator is application-vetted, and their audiences are home cooks measured by cooking, which cannot be inflated the way likes and followers can. Every sponsored recipe carries an automatic paid-partnership disclosure in the app, so compliance is handled for you.
We are building escrow so campaign funds are held until a creator delivers. Until it ships, our team manages payment on every campaign personally, the 15% platform fee stays the only charge, and every campaign keeps a clear record.
Tell us about your brand. Approved brands get a portal outside the app, with the vetted creator directory, profiles, recipes, and verified cook metrics.
Browse the directory by audience and performance, send a templated brief to your shortlist, and negotiate terms in a shared deal room.
Agree a rate in the deal room. The creator publishes the sponsored recipe with an automatic paid-partnership disclosure; you approve the content before it goes live.
Watch verified cooks, grocery adds, repeat cooks, and deep-link clicks roll in, broken down per ingredient. You pay the creator's rate plus the flat 15% platform fee; while escrow is being built, we invoice you and handle creator payment on your behalf. See it all in one dashboard.
Apply for a brand account and run your first campaign with vetted creators whose audiences actually cook, measured in one dashboard.
Questions? [email protected]
