a quiet counter is a meal-planning app home cooks use every week. We are building a brand programme on top of it, where every campaign is measured from the app's own event stream: how many people cooked a creator's recipe featuring your product, added its ingredients to a real grocery list, and came back to cook it again. Behavioural signal a social feed cannot report. The programme is not open yet. Register your interest and we will be in touch as the first campaigns open.
| Ingredient | Cooked | List adds |
|---|---|---|
| Tahini | 486 | 612 |
| Chickpeas | 312 | 420 |
Registrations are open now; the programme itself has not launched. Once it does, every campaign will be measured from the app's own event stream (recipe saves, grocery-list adds, cooks, and repeat cooks), run from one dashboard, with a flat 15% platform fee on the creator's rate.
Influencer marketing usually sells reach: views, likes, a saved story. You cannot tell whether anyone acted on it, and the numbers that prove it come from the creator's own screenshots. a quiet counter can measure the outcome a food brand cares about: a cook. Because the recipe lives inside a planner people open every week, every figure will come from the app's own event stream, not creator-supplied images.
For every deal you will be able to see how many people saved the recipe, added your product's ingredients to a real grocery list, cooked the dish, and came back to cook it again, broken down per ingredient and scoped to each campaign. Engagement measured by cooking is structurally hard to fake: a grocery add or a repeat cook is not something you can bot the way you can a like.
Running a creator campaign yourself means spreadsheets, DM threads, and trusting screenshots for proof. The plan is one place to brief a shortlist, negotiate in a deal room, approve the content, and read verified metrics. The intended pricing is the creator's rate plus a flat 15% platform fee, only when a campaign runs: no subscriptions, no retainers, no minimums. The first campaigns will be run with us personally involved, before any of this is self-serve.
Measurement and workflow built for food campaigns, not generic social: verified outcomes first, the tools to run the engagement around them. This is what we are building towards; none of it is open to brands yet.
For every campaign and creator: recipe saves, grocery-list adds, cooks, repeat cooks over time, and deep-link clicks. Each figure will come from the app's own event stream, not a creator's screenshot, so you compare creators on what people did.
Your product in the recipe database as you intend it: your name, your pack size, your details. Every recipe a creator builds with it will report ingredient-level cook and grocery metrics, scoped to that deal, so you see exactly which product drove the result.
Browse a vetted creator directory, send a brief, negotiate in a deal room, and track deliverables and live metrics in the same place. Drill from all your campaigns, to a single campaign, to a single creator's performance. No spreadsheets, no scattered DMs.
The intended pricing: the creator's rate plus a flat 15% platform fee, charged only when a campaign runs. No subscriptions, no retainers, no minimums, and the fee is added on top of the creator's rate, never deducted from it.
Every creator will be application-vetted, and their audiences are home cooks measured by cooking, which cannot be inflated the way likes and followers can. Every sponsored recipe carries an automatic paid-partnership disclosure in the app, so compliance is handled for you.
Escrow, so campaign funds are held until a creator delivers, is on the plan but not the first thing we will ship. The first campaigns will have the team managing payment personally, with the 15% platform fee the only charge and a clear record kept for every campaign.
Tell us about your brand and what you would want to promote. We will write to you personally as the programme opens; the first brands in get a portal outside the app, with the creator directory, profiles, recipes, and verified cook metrics.
Browse the directory by audience and performance, send a templated brief to your shortlist, and negotiate terms in a shared deal room.
Agree a rate in the deal room. The creator publishes the sponsored recipe with an automatic paid-partnership disclosure; you approve the content before it goes live.
Watch verified cooks, grocery adds, repeat cooks, and deep-link clicks roll in, broken down per ingredient. You pay the creator's rate plus the flat 15% platform fee; for the first campaigns we invoice you and handle creator payment on your behalf.
Register your interest now. As the first campaigns open we will get in touch, and the brands who registered early will be the ones we open them with.
Questions? [email protected]
