One tap, no screenshots
A recipe on social has to be paused, screenshotted and retyped. Here, one tap puts your recipe, or your whole week of meals, in a cook's planner, with the grocery list built and scaled to their household.
Partner Studio, for recipe creators
Turn followers into people who cook.
a quiet counter is a meal planner home cooks open every week. Your recipes can go straight into it, and Partner Studio shows you how many people saved them, cooked them, and came back to cook them again.
Coming soonLast 30 days
1,284Deep-link clicks
342Library adds
217Cooked
Top posts
One-pan miso salmon142 adds · 96 cooked
Big-batch chickpea stew118 adds · 71 cooked
Weeknight peanut noodles82 adds · 50 cooked
From "that looks amazing" to dinner.
A creator page, tracked links, Cook Analytics and brand deals, in one Partner Studio. Founding creators get first access to brand briefs.
Your audience stays yours
Every recipe and profile links back to your Instagram, TikTok, YouTube, blog, shop or newsletter, so the people you bring keep flowing to the platforms you already earn on.
Proof of the cook
Cook Analytics counts how many times your recipes were made and who came back to make them again. That is the number a brand deal here is measured by.
Three ways to publish.
Matched to how you already make content, and each one built for your audience to act on.
A single recipe
One dish with your photo and a short note, plus a link to your full video or write-up. Followers tap Add to Library and it is saved, ready to cook.
A collection
A themed set: a summer barbecue spread, a dinner-party menu, cosy autumn bakes. Followers add the whole lot, or pick the dishes they want.
A schedule
Your plan across days, such as a week of family dinners or a five-day high-protein reset. One tap drops the schedule and the recipes into their planner, with the grocery list built in.
What founding creators get.
Everything is measured in one place: who found your food, who cooked it, and where they went next.
A creator page
Your name, photos and colours, with links out to every channel you are on. Home cooks can follow it to catch your latest.
One tracked link
Put it in your bio or caption. It opens the exact recipe or week you shared, in the browser if they are new to the app. Any recipe or plan also exports as an image to post alongside it.
Cook Analytics
Times cooked, repeat cooks, and which dishes pair up, alongside clicks and library adds for every link.
No vanity metrics
No public follower counts and no engagement scores. Home cooks follow you in the app's Discover feed.
Brand deals
Briefs, negotiation and paid-partnership disclosure in one shared deal room, with per-recipe metrics to show a brand what your audience cooked.
How it works.
Register your interest
Tell us about your work, and we will write to you personally.
Publish
Share a recipe, a collection or a full week. Every post gets a permanent link and a place in the Discover feed.
Share it anywhere
Post your link and exported images on Instagram, TikTok, your newsletter or your site.
See what is working
Cook Analytics, link clicks, library adds and your brand deals, all in Partner Studio.
Become a founding partner.
We are hand-picking the first creators. Register now, help shape the tools, and be first in line for brand deals.