A single recipe
For recipe creators. Post one dish with your photo and a short note, plus a link to your full video or write-up. Followers tap Add to Library and it's saved, ready to cook.
Turn followers into people who cook.
a quiet counter is a meal planner home cooks use every week, and your recipes can go straight into it. The creator programme is opening soon, in small hand-picked groups: your own page, tracked links that send that audience on to your Instagram, TikTok, or blog, a view of what people really made, and first access to brand deals as they open. Register your interest to be a founding creator.
Sample
Anna's kitchen · Partner Studio
Last 30 days
1,284Deep-link clicks
342Library adds
217Cooked
Top posts
One-pan miso salmon
Big-batch chickpea stew
Weeknight peanut noodles
Profiles, tracked links, and Cook Analytics are ready for founding creators now. Brand deals open once the creator programme is running, and founding creators go first.
Why creators will want in
a quiet counter is a meal-planning app home cooks open every week. For creators, it's the missing link between "that looks amazing" and someone cooking your food, then coming back to make it again.
When you post a recipe on social, your audience has to pause, screenshot, retype the ingredients, and hope they remember. Here, one tap drops your recipe (or your whole week of meals) into their planner, with the grocery list built and scaled to their household. This is the deepest engagement there is: your audience bringing your food into their actual kitchen.
Every recipe and every profile can link straight back to your YouTube, blog, shop, or newsletter, so the audience you bring keeps flowing to the platforms you already earn on. We help people cook your food; you keep the relationship.
That same signal, an audience that genuinely cooks your food, is what makes a brand deal here worth having. As brands come on board, briefs reach you in one place, and you can prove exactly how many people made the dish, not how many watched it.
What you will be able to publish
Three ways to share, matched to how you already make content, each one built for your audience to act on.
A collection
A themed set of recipes: a summer barbecue spread, a holiday dinner-party menu, cosy autumn bakes, game-day snacks. Followers add the whole lot, or cherry-pick the dishes they want.
A schedule
Your plan across days: "a week of family dinners under $150", "a 5-day high-protein reset". One tap drops your exact schedule and the recipes into their planner, fully customisable, with the grocery list built in.
What founding creators will get
The tools to reach cooks who make your food, turn them into followers on your other platforms, and land brand deals, all measured in one place. This is what founding creators will get as the programme opens.
Brand deals come to you Coming soon
Brands are registering their interest now, and the brand programme opens after the creator one. When it does, briefs, negotiation, and paid-partnership disclosure will all happen here in a shared deal room, with per-recipe metrics proving your worth to the brand. When you agree a deal, the brand pays your rate; the platform fee is added on top, never taken out of your rate.
A profile that funnels out
Your own creator page (your name, your photos, your colours) that home cooks can follow to catch your latest. Link out to every channel you're on, so the audience who finds you here keeps flowing to your Instagram, TikTok, blog, shop, or newsletter.
One link that works
Drop a single tracked link in your bio or caption. Tap it and your follower lands on the exact recipe or week you shared. If they are new, it opens a quiet counter in their browser and takes them straight to your food. Need an image to post alongside it? Any recipe or plan exports ready to share.
An audience that cooks, not scrolls
The people who tap your link are home cooks putting your food in their own planner, not a wall of vanity metrics. Quiet by design, with no public follower counts and no engagement theatre. The in-app feed where cooks can follow you is built and in preview, and opens to everyone later.
Cook Analytics shows what your audience cooks
See how many times your recipes were made, who came back to cook them again, and which dishes pair up: real signal about what your audience loves, not how many likes it earned.
How it will work
Register your interest
Tell us about your work. We are opening the programme in small groups and will write to you personally as places open. A founding creator gets a creator profile, publishing tools, tracked links, and the Partner Studio dashboard.
Publish
Share a recipe, a collection, or a full week. Every post gets a permanent link you can put anywhere, and one tap adds your food straight to a home cook's own plan. The in-app Discover feed is still in preview: for now you see your own posts there, so you can check how they land before it opens to everyone.
Share it anywhere
Post your link and your exported images on Instagram, TikTok, your newsletter, or your site. Followers come straight to your food, and on to your other channels.
See what's working
Watch what's being cooked in Cook Analytics, see clicks and library adds on your tracked links, and manage your brand deals, all from Partner Studio.
Become a founding partner
The programme is opening soon and we are hand-picking the first creators. Register now, help shape the tools, and be first in line for brand deals as they open up.
Questions? [email protected]