A single recipe
For recipe creators. Post one dish with your photo and a short note, plus a link to your full video or write-up. Followers tap Add to Library and it's saved, ready to cook.
Partner Program
Turn followers into people who cook.
a quiet counter is where food, family, and wellness creators reach home cooks who actually cook. Get early access to brand deals that come to you, send that audience on to your Instagram, TikTok, or blog, and see what people really made, all from one Studio.
Sample
Anna's kitchen · Partner Studio
Last 30 days
1,284Deep-link clicks
342Library adds
217Cooked
Top posts
One-pan miso salmon
Big-batch chickpea stew
Weeknight peanut noodles
Why creators join
a quiet counter is a meal-planning app home cooks open every week. For creators, it's the missing link between "that looks amazing" and someone actually cooking your food, then coming back to make it again.
When you post a recipe on social, your audience has to pause, screenshot, retype the ingredients, and hope they remember. Here, one tap drops your recipe (or your whole week of meals) into their planner, with the grocery list built and scaled to their household. This is the deepest engagement there is: your audience bringing your food into their actual kitchen, made as simple as a tap.
And it's not a walled garden. Every recipe and every profile can link straight back to your YouTube, blog, shop, or newsletter, so the audience you bring keeps flowing to the platforms you already earn on. We help people cook your food; you keep the relationship.
That same signal, an audience that genuinely cooks your food, is what makes a brand deal here worth having. As brands come on board, briefs reach you in one place, and you can prove exactly how many people made the dish, not just watched it.
What you can publish
Three ways to share, matched to how you already make content: each one something your audience can act on, not just scroll past.
A collection
A themed set of recipes: a summer barbecue spread, a holiday dinner-party menu, cosy autumn bakes, game-day snacks. Followers add the whole lot, or cherry-pick the dishes they want.
A schedule
Your plan across days: "a week of family dinners under $150", "a 5-day high-protein reset". One tap drops your exact schedule and the recipes into their planner, fully customisable, with the grocery list built in.
What you get
The tools to reach home cooks who actually cook, turn them into followers on your other platforms, and land brand deals, all measured in one place.
Brand deals come to you Early access
We're onboarding our first brand partners now. Briefs, negotiation, and paid-partnership disclosure all happen here in a shared deal room, and per-recipe metrics prove your worth to the brand. When you agree a deal, the brand pays your rate; the platform fee is added on top, never taken out of your rate.
A profile that funnels out
Your own creator page (your name, your photos, your colours) that home cooks can follow to catch your latest. Link out to every channel you're on, so the audience who finds you here keeps flowing to your Instagram, TikTok, blog, shop, or newsletter.
One link that just works
Drop a single tracked link in your bio or caption. Tap it and your follower lands on the exact recipe or week you shared, and if they don't have the app yet, it sends them to download it, then opens straight to your food. Need an image to post alongside it? Any recipe or plan exports ready to share.
An audience that cooks, not scrolls
Followers inside the app see your new recipes and schedules first: a real community of people who make your food, not a wall of vanity metrics. Quiet by design, with no public follower counts and no engagement theatre.
Know what's actually cooked
Cook Analytics shows how many times your recipes were made, who came back to cook them again, and which dishes pair up: real signal about what your audience loves, not just what earned a like.
How it works
Apply
Send us a quick enquiry. Once you're approved you get your creator profile, publishing tools, your tracked links, and the Partner Studio dashboard.
Publish
Share a recipe, a collection, or a full week. It appears in Discover, where home cooks can follow you and add your food straight to their own plan.
Share it anywhere
Post your link and your exported images on Instagram, TikTok, your newsletter, or your site. Followers come straight to your food, and on to your other channels.
See what's working
Watch what's being cooked in Cook Analytics, see clicks and library adds on your tracked links, and manage your brand deals, all from Partner Studio.
Become a founding partner
We're hand-picking our first creators. Get in early, help shape the tools, and be first in line for brand deals as they open up.
Questions? [email protected]